Select Page

Business Grow System

Week 51

  1. Creating 13 weeks of blog posts


(04/04/23) Review your editorial calendar for information on past content that needs a deeper dive or repurposed as something new if you need to move away from the original plan.

Does a guest post fit into your planning schedule?

If you stray from the editorial calendar make sure you update what you did and why.

Key Take Away

The Purpose

Your blog is where you talk to your audience. This is where you share your information, your journey, or your expertise. This is where you develop trust with your audience and new prospects. 

The Reason This Matters

There is no other place you can do this. Your blog is a 24/7/365 open door to people looking for solutions to their problems and you have a passion and expertise. Sharing your journey helps to make a connection. Your blog is the only controlled platform where you can share with a willing audience and customize the experience the way you want.

How This Will Benefit Your Organization

Build brand awareness: Blogging can help you build brand awareness by increasing your online visibility and creating a strong online presence. By promoting your blog content on social media and other channels, you can reach a wider audience and increase brand recognition.

Establish your business as an industry leader: By regularly sharing high-quality content that addresses the pain points and interests of your target audience, you can establish your business as a thought leader in your industry. This can help build credibility and trust with potential customers.

Boost your website’s search engine rankings: Search engines prioritize websites that produce fresh, relevant, and high-quality content on a regular basis. By regularly publishing blog posts on your website, you can improve your website’s search engine rankings and drive more organic traffic to your site.

Generate leads and sales: Blogging can help you generate leads and sales by providing valuable information to potential customers and promoting your products or services through your content. By including calls to action in your blog posts, you can encourage readers to take the next step in the sales funnel.

Establish a relationship with your audience: Blogging can help you establish a relationship with your audience by providing them with useful information and engaging with them through comments and social media. By engaging with your audience on a regular basis, you can build trust and loyalty with your customers.

Who Should Do This

Your marketing department could identify areas an audience opportunity. Working with your leadership in conjunction with sales and marketing would lead to a cohesive well planned and utilized schedule of posts.

How Long To Allocate For This Task

Because you are doing this activity for multiple weeks, take your time and organize your topics and designs. Take your audience’s feedback and apply it to your posts.

Developing your content can start with highlighting topics from your FAQs and other interesting details about your industry, business, your community, your strategic partners, and your clients.

Action Steps

Here is an action plan for creating an awesome blog post:

Writing an awesome blog post requires careful planning, research, and writing skills. Here are some steps you can take to write an effective and engaging blog post:

Choose a topic: Start by choosing a topic that is relevant to your target audience and aligns with your business objectives. Conduct research to see what topics are popular in your industry, and consider what questions or challenges your target audience may be facing.

Conduct research: Once you have chosen your topic, conduct research to gather information and data to support your arguments and provide value to your readers. Look for reputable sources and statistics to back up your claims.

Create an outline: Before you start writing, create an outline that organizes your thoughts and main points. This will help you stay focused and ensure that your blog post flows logically.

Write a compelling introduction: Your introduction should hook your readers and draw them into your post. Consider using a storytelling approach, asking a thought-provoking question, or providing an interesting fact or statistic to grab your readers’ attention.

Use subheadings and formatting: Use subheadings to break up your content and make it easier for readers to scan. Use bold and italicized text to highlight key points and make your content more engaging.

Incorporate visuals: Use relevant images, videos, infographics, or other visuals to break up your text and make your blog post more engaging.

Write in a conversational tone: Write in a conversational tone that is easy to read and understand. Avoid using jargon or technical language that may confuse your readers.

Include a call to action: Finally, include a call to action at the end of your blog post that encourages readers to take the next step, whether that’s signing up for a newsletter, downloading a free resource, or contacting your business for more information.

By following these steps, you can write an awesome blog post that provides value to your readers, establishes your authority, and helps you achieve your business goals.


Canva – Canva is a popular graphic design tool that can be used to create eye-catching lead magnets such as eBooks, infographics, and social media graphics. Canva offers a wide variety of templates and Piktochart – Piktochart is a tool for creating infographics and other visual content. It offers a variety of templates and design elements that can help you create engaging and informative lead magnets.

Beacon – Beacon is a platform that allows you to create and publish eBooks, reports, and other types of lead magnets. It offers a variety of templates and customization options, as well as the ability to track downloads and engagement.

Designrr – Designrr is a tool that allows you to convert your existing content (such as blog posts or podcasts) into lead magnets such as eBooks and reports. It offers a variety of templates and customization options, as well as the ability to track downloads and engagement.

Leadpages – Leadpages is a platform that allows you to create landing pages and lead magnets, as well as track engagement and conversions. It offers a variety of templates and customization options, as well as integrations with other marketing tools.

Hubspot – Hubspot offers landing page design templates, forms, and lead capture for creating and organizing Lead Magnet campaigns.