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Business Grow System

Week 47

Send 10 requests for guest posts

ADMIN NOTE: Make sure to send your guest requests with topic ideas, format suggestions, and how long the piece should be. Include suggested dates and deadlines along with other supportive post authors that recommended them.

Key Take Away

The Purpose

The purpose of getting guest posts on your blog is to provide your audience with valuable, high-quality content that brings new perspectives and insights, while also enhancing your website’s authority and reputation. Guest posts are written by experts, influencers, or other industry professionals, who can provide valuable insights, tips, and advice related to your blog’s topic or niche.

How This Will Benefit Your Organization

Diversify your content: Guest posts can bring fresh perspectives and unique insights to your website, which can help diversify your content and keep your audience engaged.

Reach new audiences: When guest posters share their content on their own social media or website, it can help expose your brand to new audiences.

Build relationships: Collaborating with guest posters can help build relationships with industry experts, influencers, or potential partners.

Increase traffic: If a guest post performs well and is shared on social media, it can drive traffic to your website and improve your search engine ranking.

Enhance your credibility: Having guest posts from industry experts or influencers can enhance your website’s credibility and authority in your industry.

Save time and resources: Guest posts can help alleviate the burden of creating all the content yourself, freeing up time and resources for other projects.

Who Should Do This

The marketing team or the person managing the blog and editorial calendar should head this operation.

How Long To Allocate For This Task

This is an ongoing process. Setting aside 15 minutes a week to monitor responses and research for new contacts.

Action Steps


Here are the steps for getting guest bloggers to post on your website:

Define your guest blogging guidelines: Before you start reaching out to potential guest bloggers, you should define your guest blogging guidelines. These guidelines should include the topics you’re interested in, the target audience, the tone and style of writing, the word count, and any other requirements or expectations you have for guest posts.

Reach out to potential guest bloggers: Once you have defined your guidelines, start reaching out to potential guest bloggers. You can find guest bloggers through social media, industry events, or by searching for blogs in your niche. When reaching out, make sure to introduce yourself, explain why you’re interested in their content, and provide clear guidelines for the guest post.

Review the guest post: Once a guest blogger agrees to contribute to your blog, make sure to review their content before publishing it on your website. Check for grammar and spelling errors, and ensure that the content aligns with your guidelines and is relevant to your audience.

Publish the guest post: Once you have reviewed and edited the guest post, publish it on your website. Make sure to give credit to the guest blogger and include a short bio and link to their website or social media profiles.

Promote the guest post: After publishing the guest post, promote it on your social media channels, email list, and any other marketing channels you use. This will help drive traffic to the guest post and expose your website to new audiences.

Follow up: After the guest post is published, follow up with the guest blogger to thank them for their contribution and ask if they are interested in contributing again in the future. Building relationships with guest bloggers can lead to more high-quality content for your website in the future.