Business Grow System
Week 44
Creating 13 weeks of social media posts
ADMIN NOTE:
BATCHING – How Batching Saves You Tons of Time
(04/04/23) Review your social media insights & engagement reports to see what material and style resonates most with your audience.
Are there topics that need a deeper dive or repurpose in a different format?
If you stray from the editorial calendar make sure you update what you did and why.
Key Take Away
The Purpose
Businesses should post on social media because it allows them to connect with their target audience, build brand awareness, and ultimately increase sales.
The Reason This Matters
Social media can be a powerful tool for businesses looking to connect with their target audience, build their brand, and increase their sales.
How This Will Benefit Your Organization
Reach a larger audience: Social media platforms have millions of active users every day, and businesses can use these platforms to reach a larger audience than they might be able to through other marketing channels.
Build brand awareness: Posting regularly on social media can help businesses build brand awareness and establish themselves as an authority in their industry. By sharing content that is interesting and relevant to their target audience, businesses can keep their brand top-of-mind and increase their visibility.
Engage with customers: Social media allows businesses to interact with their customers in real-time. By responding to comments and messages, businesses can show their customers that they are listening and care about their feedback. This can help to build trust and loyalty among customers.
Drive website traffic: By including links to their website in their social media posts, businesses can drive traffic to their website and increase the chances of converting visitors into customers.
Gather insights: Social media platforms provide businesses with a wealth of data and insights about their audience. By analyzing this data, businesses can better understand their customers’ preferences and behaviors, and use this information to improve their marketing strategies.
Which Social Media Channel Is Best For Your Audience
Each social media platform has its own strengths and unique features that make it well-suited to different types of businesses and marketing objectives. HERE IS AN OVERVIEW OF THE MAIN CHANNELS
Who Should Do This
Your marketing department could identify areas an audience opportunity. Working with your engineers or service providers in conjunction with sales and marketing would lead to a cohesive well planned and utilized schedule of posts.
How Long To Allocate For This Task
Because you are doing this activity for multiple weeks, take your time and organize your topics and designs. Take your audience’s feedback and apply it to your posts.
Developing your social posts can start with highlighting topics from your blog posts and other interesting details about your business, your community, your strategic partners, and your clients.
Action Steps
Create Original Content
Excepts from Blog Posts
Use Curated Content From Reputable Sources That Have Similar Values, Mission, and Audience
Repurpose Your Original Content
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Here is an action plan for posting on a business social media page:
Set clear goals and objectives: Before you start posting on social media, it’s important to set clear goals and objectives.
What do you want to achieve with your social media presence?
Are you looking to build brand awareness, drive website traffic, generate leads, or increase sales?
Once you have a clear understanding of your goals, you can tailor your content and posting strategy accordingly.
Which Social Channels Should You Use: It is recommended that you select a single social media channel that fits your audience best and know that channel.
However, you can also focus your content and your presentation on your audience’s favorite channel and then use the other channels to just support what you’re doing elsewhere.
Be cautious that you don’t spread yourself too thin trying to be everywhere and lose the focus of your true audience engagement where it needs to be.
Know your audience: To effectively engage with your audience, you need to know who they are and what they’re interested in. Conduct research to understand your target audience’s demographics, interests, and behaviors. This will help you create content that resonates with them and encourages them to engage with your brand.
Develop a content strategy: A content strategy outlines the types of content you’ll post, the frequency of your posts, and the tone and voice of your messaging.
Your content should align with your goals and be tailored to your target audience. Consider using a mix of content types, such as videos, images, infographics, and blog posts, to keep your audience engaged.
Create a content calendar: A content calendar is a schedule of when and what you’ll post on social media. This helps you stay organized and ensures you’re posting consistently. Use a tool like Hootsuite, Buffer, or Sprout Social to plan and schedule your posts in advance.
Engage with your audience: Social media is a two-way conversation, so it’s important to actively engage with your audience. Respond to comments and messages, ask for feedback, and encourage user-generated content. This helps to build trust and foster a sense of community around your brand.
Track your results: To measure the effectiveness of your social media strategy, track your results using analytics tools. This will help you understand what’s working and what’s not, so you can make adjustments to your strategy as needed.
By following these steps, you can develop a strong social media presence that helps you achieve your business goals and connect with your audience.
RESOURCES FOR SOCIAL POSTS:
Canva – Canva is a popular graphic design tool that can be used to create eye-catching lead magnets such as eBooks, infographics, and social media graphics. Canva offers a wide variety of templates and Piktochart – Piktochart is a tool for creating infographics and other visual content. It offers a variety of templates and design elements that can help you create engaging and informative lead magnets.
Beacon – Beacon is a platform that allows you to create and publish eBooks, reports, and other types of lead magnets. It offers a variety of templates and customization options, as well as the ability to track downloads and engagement.
Designrr – Designrr is a tool that allows you to convert your existing content (such as blog posts or podcasts) into lead magnets such as eBooks and reports. It offers a variety of templates and customization options, as well as the ability to track downloads and engagement.
Leadpages – Leadpages is a platform that allows you to create landing pages and lead magnets, as well as track engagement and conversions. It offers a variety of templates and customization options, as well as integrations with other marketing tools.
Hubspot – Hubspot offers landing page design templates, forms, and lead capture for creating and organizing Lead Magnet campaigns.
Facebook Lead Ads – Facebook Lead Ads is a tool that allows you to create ads with built-in lead capture forms. You can customize the form fields and offer a lead magnet such as an eBook or discount code in exchange for the user’s contact information.
Linktree – Linktree is a tool that allows you to create a landing page for your social media bio. You can use Linktree to promote a lead magnet such as a free guide or webinar and capture leads through a form on your landing page.
By using these resources, you can create effective lead magnets for social media that attract and engage your target audience, and help you grow your email list and generate leads for your business.
SOCIAL MEDIA SIZES
https://sproutsocial.com/insights/social-media-image-sizes-guide/