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Business Grow System

Week 30

Set up a routine for requesting testimonials


Key Take Away

The Purpose

Testimonials are an important tool for businesses to build trust and credibility with potential customers, differentiate themselves from competitors, and improve their marketing and sales efforts.

The Reason This Matters

The number one reason for getting testimonials is to build trust with potential customers.  Testimonials provide social proof that your product or service has worked for others, which can help to establish credibility and increase confidence in your business.

How This Will Benefit Your Organization

Social proof: Testimonials provide social proof that your product or service is effective and has worked for others. When potential customers see positive reviews from satisfied customers, they are more likely to trust your business and feel confident in their decision to purchase from you.

Credibility: Testimonials add credibility to your business by demonstrating that real people have used and benefited from your product or service. This can help to establish your business as a trusted and reputable source in your industry.

Differentiation: Testimonials can help to differentiate your business from competitors by highlighting the unique benefits and features of your product or service. This can help potential customers understand why they should choose your business over others in the market.

Marketing and sales: Testimonials can be used in marketing and sales materials to help persuade potential customers to make a purchase. By including positive reviews and testimonials in your advertising, you can increase the effectiveness of your marketing efforts.

Feedback: Testimonials can also provide valuable feedback that can help you improve your business. By listening to what customers have to say about their experience with your product or service, you can identify areas for improvement and make changes to better meet the needs of your target audience.

Who Should Do This

The marketing team or client services or sales – depending on who interacts with the clients on a routine basis.

How Long To Allocate For This Task

This is an ongoing process. Making this part of a morning routine will batch similar functions and accounts into one activity stream.

Action Steps


Here are ten best practices for getting client testimonials:

Timing: Ask for testimonials at the right time, when clients have had enough experience with your product or service to provide valuable feedback.

Personalization: Personalize your request for testimonials to make it clear that you are specifically interested in their experience with your product or service.

Specificity: Encourage clients to be specific in their feedback by asking questions that prompt them to discuss the specific benefits they received from using your product or service.

Variety: Collect testimonials from a variety of clients to showcase the diversity of your customer base and highlight the different ways in which your product or service has helped different types of people.

Permission: Always ask for permission before using a client’s testimonial, and respect their right to decline or request changes to their feedback.

Transparency: Be transparent about how you plan to use the testimonials, and provide clients with clear information about where and how their feedback will be shared.

Follow-up: Follow up with clients after they have provided a testimonial to thank them for their feedback and provide updates on how their feedback has been used.

Gratitude: Show gratitude to clients who provide testimonials by offering incentives or discounts on future purchases.

Consistency: Collect testimonials regularly to ensure that you are keeping up with the latest feedback from your clients.

Display: Display your testimonials prominently on your website and marketing materials to showcase your business’s credibility and build trust with potential customers.

By following these best practices, you can collect valuable client testimonials that can help to build trust and credibility with potential customers, differentiate your business from competitors, and improve your marketing and sales efforts.