Business Grow System
Week 26
Set up Follow up Routine for Contacts & Prospects
ADMIN NOTE: Loyalty Programs, Reward Programs, Referral Programs
Key Take Away
The Purpose
It is important to routinely contact prospects because staying in touch with them can help build and maintain a relationship, keep your brand top of mind, and increase the likelihood of closing a sale.
The Reason This Matters
Routine contact with prospects is an important part of the sales process. It can help build and maintain relationships, keep your brand top of mind, respond to changing needs, and increase the likelihood of closing a sale.
How This Will Benefit Your Organization
Build and maintain relationships: Regular contact with prospects allows you to build and maintain relationships with them. This can help establish trust and credibility, and make them more likely to do business with you in the future.
Keep your brand top of mind: By staying in touch with prospects, you can keep your brand top of mind. This can be especially important if your sales cycle is long or if your prospects are considering multiple options. Regular contact can help ensure that your brand is remembered when the time comes to make a decision.
Respond to changing needs: Prospects’ needs can change over time, and routine contact can help you stay aware of these changes. By staying in touch, you can better understand their evolving needs and adjust your offerings accordingly.
Increase the likelihood of closing a sale: Regular contact can help move prospects closer to making a purchase. By staying in touch and providing value, you can increase the likelihood that they will ultimately choose to do business with you.
Who Should Do This
The sales and marketing team
How Long To Allocate For This Task
This is an ongoing process. Setting aside 30 minutes a week for contacting and documentation
Action Steps
20 Ways to Stay In Touch with Prospects and Clients:
Email newsletters: Regularly send out newsletters to your email list with updates, industry news, and special offers.
Social media: Follow your prospects and clients on social media and engage with them by commenting and sharing their posts.
Phone calls: Make phone calls to check in with prospects and clients and offer any assistance they may need.
Personalized emails: Send personalized emails to prospects and clients to follow up on previous conversations or offer tailored solutions.
Video calls: Use video conferencing software to connect face-to-face with prospects and clients.
Text messages: Send text messages to check in on prospects and clients or share quick updates.
Webinars: Host webinars on industry-related topics and invite prospects and clients to attend.
Podcasts: Create a podcast to share industry insights and interviews with experts in your field.
Industry events: Attend industry events and conferences to connect with prospects and clients in person.
Social events: Host social events like happy hours or dinners to network with prospects and clients.
Blog posts: Write blog posts on topics related to your industry and share them with your email list and social media followers.
Personalized video messages: Use tools like Loom or Vidyard to send personalized video messages to prospects and clients.
LinkedIn messages: Reach out to prospects and clients on LinkedIn with personalized messages.
SMS marketing: Use SMS marketing to send targeted messages and promotions to prospects and clients.
Personalized direct mail: Send personalized direct mail pieces to prospects and clients to thank them for their business or offer exclusive promotions.
Chatbots: Use chatbots on your website to answer common questions and provide support to prospects and clients.
Online reviews: Encourage satisfied clients to leave online reviews on sites like Google My Business or Yelp.
Case studies: Share case studies and success stories with prospects and clients to demonstrate your expertise and value.
Client surveys: Send out surveys to gather feedback from clients and use it to improve your services.
Follow-up notes: Send follow-up notes after meetings or calls to thank prospects and clients for their time and keep the conversation going.