Business Grow System
Week 20
- Create extended content on popular FAQs and promote the content to your target audience as a blog post or email.
Key Take Away
The Purpose
To have a start on blogging about your brand and industry.
Blog posts with 700 + words can work for you in search engines if you have a niche brand, audience, and industry.
These blog posts can be used to promote your brand off your website using social media.
Build your articles with purpose and passion to elevate your brand message
Using FAQ topics could possibly give you blog ideas for years
The Reason This Matters
The more engaging and relevant content you have published on the Internet, the more opportunities you have to show up in search results when someone is looking for that information.
How This Will Benefit Your Organization
Organic search is free traffic. The more content you produce on specific topics as it relates to your audience and your niche brand, the less you will have to buy position ads and you’ll demonstrate more credibility to your audience and search engines.
Who Should Do This
Have a record keeper or copywriter interview your staff on the various frequently asked questions and turn the popular topics into a deep-dive into an article that will show your expertise and be valuable to your audience.
How Long To Allocate For This Task
This process can take as little as a few days to coordinate, interview, and write the first draft. Post the article to your blog, Then spend a few days determining the influencers that would also find the information valuable outside your blog.
Action Steps
- Make a list of all the questions that have popular results on search engines.
- Make a list of the questions that are frequently asked by your prospects and clients
- Make a list of the people on your team that would be good to interview, and set up a time to do that.
- Create an editorial calendar with dates, times, topics, responsibilities, deadlines, etc. for at least a 3 months of articles
- Interview each team member on the questions and stories related to their contribution to the team and how they interact with the client and audience
- Make sure to take photos at the interview to support the article.
- Write out your first draft of the article and allow the interviewee to look it over for mistakes or additional contributions.
- Write the final draft and submit it to your marketing and operations staff to review for any omissions or retractions.
- Post the article with photos to your blog.
- Post excerpts on your social media channels with links back to the full article
- Tag and hashtag the article for easier retrieval for future reference
- Make sure to use the appropriate keywords, linking, and optimization for SEO best practices.
- Send the article to your influencers if the topic and contents fit their criteria
- Post a future date for review and repurposing of the content