Select Page

Business Grow System

Week 18

  1. Create your editorial calendar system

ADMIN NOTE: You will want to find the organizational system that works best for your team. That could be a shared calendar, project management software with alarms and reminders or simple spreadsheets with the important information across the top and the dates of the year down the site. I’ve attached a template spreadsheet you can use.

*SPECIAL NOTE: The more people involved in your content strategy the more organized and templatized you will want your system.

Key Take Away

The Purpose

The main purpose of an editorial calendar is to plan and organize your content marketing efforts over a specified period of time.

An editorial calendar is a strategic tool that helps you schedule and coordinate your content creation, publication, and promotion activities. It allows you to plan ahead, ensure that your content is aligned with your business goals and audience interests, and maintain consistency in your messaging and branding.

The Reason This Matters

An editorial calendar is an important tool for any business that wants to create a consistent, effective, and well-organized content marketing strategy. It helps you to stay on track, align your content with your business goals, and produce high-quality content that resonates with your audience.

How This Will Benefit Your Organization

Organize content creation: By using an editorial calendar, you can plan and organize your content creation efforts over a specified period of time. This helps you to ensure that you have a steady stream of content to publish and promotes consistency in your messaging and branding.

Align with business goals: An editorial calendar helps you to align your content with your business goals and marketing objectives. This ensures that your content is relevant to your audience, supports your marketing efforts, and contributes to your overall business success.

Stay on track: With an editorial calendar, you can set deadlines and timelines for content creation, editing, and publishing. This helps you to stay on track and ensures that you have a consistent publishing schedule that meets the needs of your audience.

Improve content quality: An editorial calendar allows you to plan and produce high-quality content that is engaging, informative, and valuable to your audience. This helps to build trust and credibility with your audience and enhances your reputation as a thought leader in your industry.

Optimize promotion efforts: By planning your content ahead of time, you can also plan your promotion efforts, including social media, email marketing, and other channels. This helps you to optimize your promotion efforts and ensure that your content is reaching your target audience.

Who Should Do This

Your marketing department should maintain the editorial calendar and create communication processes for keeping everyone updated on deadlines, tasks, responsibilities, content buckets, style guides, and published content results.

How Long To Allocate For This Task

Developing and maintaining your editorial calendar is an ongoing process. The initial calendar can take a week to a month depending on the content strategy and number of people on the team.

Action Steps

An editorial calendar typically includes the following information:

  • Content topics and themes
  • Publication dates and times
  • Content formats (e.g. blog post, video, infographic)
  • Assigned writers and editors
  • Social media promotion plans
  • Keyword and topic research

CONTENT CALENDAR RESOURCES:

Google Sheets or Excel: You can create a simple editorial calendar using a spreadsheet program like Google Sheets or Excel. This allows you to create a customizable template that you can update and modify as needed.

CoSchedule: CoSchedule is a content marketing platform that includes an editorial calendar feature. It allows you to plan and schedule your content, collaborate with your team, and track your progress over time.

Trello: Trello is a project management tool that can also be used to create an editorial calendar. It allows you to create boards, lists, and cards to organize your content and track your progress.

Asana: Asana is another project management tool that can be used to create an editorial calendar. It allows you to create tasks, assign team members, set deadlines, and track your progress over time.

Hubspot: Hubspot is an inbound marketing platform that includes an editorial calendar feature. It allows you to plan, create, and publish your content, as well as track your progress and analyze your results.

Content Marketing Assistance: We can help you create your content marketing calendar and show you ways to manage each component.