Business Grow System
- Create content buckets for content marketing
Key Take Away
Using content buckets for content marketing can help you create more focused, relevant, and engaging content that resonates with your audience and drives business results.
The Reason This Matters
Going through the exercise of creating content buckets will help you see your content in stages of how your audience interacts with your brand. Using the Customer Journey Map, you can create buckets that support each level of engagement.
How This Will Benefit Your Organization
- Organization: Content buckets help you organize your content ideas and ensure that your content is aligned with your business goals and audience interests.
- Consistency: By focusing on specific content themes or topics, you can create a consistent brand message and voice across all your content.
- Reusability: Content buckets allow you to repurpose content across different channels and platforms. For example, a blog post can be turned into a social media post or an infographic.
- SEO benefits: By focusing on specific content themes and keywords, you can improve your search engine rankings and drive more traffic to your website.
- Audience Engagement: By creating content that resonates with your audience’s interests, you can increase engagement and build a loyal following.
- Streamlined Content Creation: By having a set of content buckets, you can streamline your content creation process and avoid writer’s block or creative burnout.
- Who Should Do This
Your marketing department should create this while organizing keyword strategies and your editorial calendar.
How Long To Allocate For This Task
Creating your content buckets can move along as you complete other content marketing tasks like:
- Keyword Research
- Competitive Analysis
- Editorial Calendar
Setting up content buckets for content marketing involves identifying the main themes or topics that you want to cover in your content.
Here are the steps to follow:
Define your target audience: Determine who your target audience is and what topics they are interested in. This will help you create content that resonates with your audience and drives engagement.
Conduct keyword research: Use tools like Google Keyword Planner or SEMrush to identify the keywords and phrases that your audience is searching for. This will help you generate content ideas that are relevant and in demand.
Identify content themes: Based on your target audience and keyword research, identify the main themes or topics that you want to cover in your content. These themes should align with your business goals and be relevant to your audience.
Create content categories: Divide your content themes into categories or “buckets” that make sense for your business. For example, if you’re a health and wellness company, your content buckets might include nutrition, fitness, mental health, and wellness tips.
Develop content ideas: Once you have your content buckets in place, brainstorm content ideas for each category. For example, under the fitness category, you might create content on yoga, running, strength training, or workouts for specific body parts.
Plan your content calendar: Create a content calendar that outlines when you will publish content for each bucket. This will help you stay organized and ensure that you are consistently producing content that aligns with your business goals and resonates with your audience.
By following these steps, you can create a content marketing strategy that is focused, relevant, and engaging for your audience.
CONTENT BUCKET RESOURCES:
There are several resources you can use to create content buckets for your content marketing strategy.
Here are some of the top ones:
Keyword research tools: Tools like Google Keyword Planner, SEMrush, and Ahrefs can help you identify the keywords and phrases that your target audience is searching for. This can help you create content buckets that align with their interests and needs.
Competitor analysis tools: Tools like BuzzSumo and SEMrush can help you analyze your competitors’ content marketing strategies. This can give you insights into the topics and themes that are resonating with your target audience and help you create content buckets that are competitive.
Social media listening tools: Tools like Hootsuite, Sprout Social, and Brandwatch can help you monitor social media conversations around your brand and industry. This can help you identify trending topics and create content buckets that are relevant and timely.
Customer feedback: Talking to your customers and getting feedback can help you identify their pain points, interests, and needs. This can help you create content buckets that are tailored to their needs and interests.
Industry publications and blogs: Reading industry publications and blogs can help you stay up-to-date on the latest trends, news, and insights in your industry. This can help you create content buckets that are relevant and valuable to your target audience.
Content ideation tools: Tools like Portent’s Content Idea Generator, Hubspot’s Blog Idea Generator, and AnswerThePublic can help you generate content ideas based on keywords and topics. This can help you create content buckets that are varied and engaging.
Using these resources can help you create content buckets that are aligned with your business goals, competitive, and valuable to your target audience.