Business Grow System
- Online Directory Profiles | Create and Edit
ADMIN NOTE: It’s very important that your directory listings have consistent information. Keep your directory login information available for times when you need to update your listings.
Key Take Away
The purpose of online directory listings for businesses is to increase online visibility and make it easier for potential customers to find the business when searching for relevant products or services. Online directories are websites that list businesses according to their category, location, and other attributes. These directories can range from general directories that cover a wide range of businesses to specialized directories that focus on specific industries or niches.
The Reason This Matters
Online directory listings can help businesses increase online visibility, improve SEO, enhance credibility and reputation, increase brand awareness, and provide a cost-effective marketing option. They are easy to submit and usually free for a basic listing.
How This Will Benefit Your Organization
- Improved online visibility: Online directories can help increase the online visibility of a business by making it easier for potential customers to find them when searching for relevant products or services. This can help improve website traffic and lead generation.
- Improved SEO: Online directory listings can also help improve a business’s search engine optimization (SEO) by providing backlinks to their website, which can help improve their search engine ranking.
- Enhanced credibility and reputation: Being listed in online directories can help enhance the credibility and reputation of a business. Potential customers are more likely to trust and do business with a business that is listed in reputable directories.
- Increased brand awareness: Online directories can help increase brand awareness by exposing a business to a wider audience. This can help increase brand recognition and recall, which can lead to increased customer loyalty and repeat business.
- Cost-effective marketing: Online directory listings are typically cost-effective compared to other marketing channels, such as advertising or search engine marketing. This makes it an affordable marketing option for small businesses with limited budgets.
Who Should Do This
Anyone with the company can do this task using the business profile. Make sure to save user names and passwords for each account that is setup.
How Long To Allocate For This Task
This exercise can take an hour or two depending on how many directory listings are activated and updated.
Start by creating a business profile that answers all the main questions about your business:
- Business Name
- City, ST, Zip
- Website Address
- Brief Description (150words) use top keyword phrase
- Detailed Description (unlimited) use keywords
- Contact Person
- List of Services
- Hours of Operations
- Photo Gallery Images
- Customer Reviews
- Call To Action (Free Consultation, Free Subscription, etc)
Here are some of the top online directories for businesses:
- Google My Business: This is a free tool from Google that allows businesses to create and manage their online presence across Google, including search and maps.
- Yelp: Yelp is a popular online directory that allows users to search for and review local businesses, including restaurants, shops, and services.
- Bing Places for Business: Similar to Google My Business, Bing Places allows businesses to create and manage their online presence across Bing and other Microsoft services.
- Yellow Pages: Yellow Pages is a well-known online directory that provides business listings across various categories and industries.
- TripAdvisor: TripAdvisor is a popular directory that focuses on travel and tourism-related businesses, including hotels, restaurants, and activities.
- Angie’s List: Angie’s List is a directory that provides ratings and reviews for local businesses, including home services, healthcare, and automotive.
- Better Business Bureau: The Better Business Bureau is a non-profit organization that provides business ratings and accreditation based on customer feedback and other factors.
- Foursquare: Foursquare is a directory that focuses on local businesses, including restaurants, shops, and services. Users can search for businesses and leave ratings and reviews.
- Manta: Manta is a directory that provides business listings across various industries, including small businesses and franchises.
- Citysearch: Citysearch is a directory that provides business listings across various categories, including restaurants, shops, and services, in major cities across the United States.
These are just some of the top online directories for businesses. It’s important to note that the directories that are most relevant for a specific business may vary depending on their industry, location, and target audience.
A LIST OF ONLINE DIRECTORIES AND SOCIAL NETWORKS