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Business Grow System

Week 13

  1. Setup your email marketing system

ADMIN NOTE:  I would recommend Hubspot.com for this function. It is a comprehensive Customer Record Manager that offers many features for business and lead communication. 

Using Subscription Prompts

Growing your email subscriber list is critical to the success of your digital marketing strategy.  

Key Take Away

The Purpose

The purpose of email marketing is to communicate with a targeted audience through email messages with the goal of building relationships, increasing brand awareness, driving traffic, and ultimately, increasing sales and revenue.

The Reason This Matters

Email marketing allows businesses to reach out to their customers and subscribers directly in their inboxes, which can be a more personal and engaging way to communicate than through other marketing channels. By sending relevant and valuable content to their subscribers, businesses can establish trust and loyalty, and encourage them to take action such as making a purchase or sharing their content.

How This Will Benefit Your Organization

Email marketing can be used to accomplish a variety of goals, including:

  • Promoting products or services: Email marketing is a great way to promote new products, services, or promotions to subscribers who have expressed interest in your business.
  • Nurturing leads: Email marketing allows businesses to build relationships with potential customers by providing them with relevant and helpful content, which can encourage them to eventually make a purchase.
  • Retaining customers: By staying in touch with existing customers through email marketing, businesses can encourage repeat purchases and build loyalty.
  • Driving traffic: Email marketing can be used to drive traffic to a business’s website, blog, or social media accounts, which can help increase engagement and ultimately drive sales.
Who Should Do This

Anyone from your company can set up an email marketing account with any of the companies mentioned in this guide. Having a small amount of technical knowledge will help in the details of how campaigns drive engagement.

How Long To Allocate For This Task

The setup of your email marketing account is very simple. Adding your existing contact lists and mailing lists to the system can take anywhere from 15 minutes to an hour depending on how many lists you have and how you want to organize the contacts once in your account.

When You Start Sending Emails:

Take time to craft engaging, purposeful emails. Take time to understand what your audience wants to read. Don’t send too many emails, this will cause people to unsubscribe. Don’t try to put the “kitchen sink” in each email. Limit your email to three main points with images, captions, easy-to-read text, and clearly marked links.

Action Steps

Here are popular email marketing systems:

  • Mailchimp
  • Constant Contact
  • Campaign Monitor
  • Aweber
  • GetResponse
  • Most Electronic Medical Records (EMR) systems
  • Most Contact Record Managers (CRM)

EMAIL MARKETING GUIDES:

If you’re looking to learn more about email marketing and how to get started, here are some useful guides:

  • “The Ultimate Guide to Email Marketing” by HubSpot: This comprehensive guide covers everything from building your email list to creating effective email campaigns and measuring their success.

  • “Email Marketing Best Practices” by Constant Contact: This guide offers tips and best practices for creating effective email campaigns, including advice on subject lines, content, and design.

  • “Email Marketing Strategy: A Data-driven Guide” by Campaign Monitor: This guide provides a data-driven approach to email marketing, including how to segment your audience, create targeted campaigns, and measure their success.

  • “Email Marketing 101: A Beginner’s Guide” by Mailchimp: This guide is a great starting point for those new to email marketing, covering the basics of building a list, creating campaigns, and measuring results.

  • “The Ultimate Guide to Email Marketing for E-commerce” by Klaviyo: This guide is specifically focused on email marketing for e-commerce businesses, covering topics such as abandoned cart emails, product recommendations, and customer retention.

These are just a few examples of the many email marketing guides available online. Depending on your specific needs and goals, you may want to look for guides that are tailored to your industry or niche.