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Business Grow System

Week 11

  1. Create Call To Action (CTA) | ACTION 01

ADMIN NOTE:  This is the point on your journey where you test your audience’s response to an offer.

03/21/2023 – I would suggest starting with “$100M Offers” by Alex Hormozi. How to make offers so good people feel stupid saying no. 

*It’s got some language in it, but it’s really good information and a short read/listen.

Key Take Away

The Purpose

A Call To Action give your audience an opportunity to take advantage of your offer. The more valuable this offer is to your audience the more likely they will act on it. The results will give you an opportunity to move a step forward in the client/brand relationship and give you an indication on how in tune you are with your audience’s needs.

The Reason This Matters

Your audience controls the relationship clock. They determine when to move forward and consider your offering. They determine the trust level that is required to engage with your brand. Having micro-conversions along the journey in the form of low-commitment or no-commitment Call-To-Actions, allow that trust factor to increase with each opportunity they take to engage with your brand on a small scale.

How This Will Benefit Your Organization

Through multiple offers and engagement opportunities, your audience will be more likely to trust you with bigger and more costly investments of their time and or money.

Who Should Do This

Your marketing department could identify areas to test your first Call to Action. This should be something of extreme value to your audience while not hurting your organization’s brand image or bottom line. Remember this to build trust, so follow through is key at every level and every touch.

How Long To Allocate For This Task

Developing the first call to action could take just a few days to develop and launch to a specific test audience or current client reveal or added value add-on.

Action Steps

Here are some of the terms you need to know:

Call to Action (CTA) A single action required by the person to gain: restricted access, discount, valuable information, a product, a tool, etc.

Return on Investment (ROI) How much did the Call To Action cost compared to the results achieved in actual or perceived value?

Key Performance Indicators (KPI) How will you measure value and success?

Analytics: Using Google, lists, surveys, forms, etc to collect contact information and measure data to determine the effectiveness of the CTA during a specific period of time and specific place online or in-person.

Micro-conversions:  getting a “yes” audience response to a low-commitment/high-value proposition. 100% effort on the brand side – 0% effort on the audience side.


  • ASK: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy… Create A Mass of Raving Fans… and Take Any Business to the Next Level, Ryan Levesque
  • Building A StoryBrand: Clarify Your Message So Customer Will Listen, Donald Miller
  • Marketing Made Simple: A Step-by-Step StoryBrand Guide For Any Business, Donald Miller, Dr. JJ Peterson
  • Grit: The Power of Passion and Perseverance, Angela Duckworth
  • Zero to One: Notes on Startups, or How to Build The Future, Peter Thiel, Blake Masters
  • Platform: Get Noticed in a Noisy World, Michael Hyatt
  • 12 Months to $1 Million: How to Pick a Winning Product, Build A Real Business, and Become a Seven-Figure Entrepreneur, Ryan Daniel Morgan