The Purpose

A Call To Action give your audience an opportunity to take advantage of your offer. The more valuable this offer is to your audience the more likely they will act on it. The results will give you an opportunity to move a step forward in the client/brand relationship and give you an indication on how in tune you are with your audience’s needs.

The Reason This Matters

Your audience controls the relationship clock. They determine when to move forward and consider your offering. They determine the trust level that is required to engage with your brand. Having micro-conversions along the journey in the form of low-commitment or no-commitment Call-To-Actions, allow that trust factor to increase with each opportunity they take to engage with your brand on a small scale.

How This Will Benefit Your Organization

Through multiple offers and engagement opportunities, your audience will be more likely to trust you with bigger and more costly investments of their time and or money.

Who Should Do This

Your marketing department could identify areas to test your first Call to Action. This should be something of extreme value to your audience while not hurting your organization’s brand image or bottom line. Remember this to build trust, so follow through is key at every level and every touch.

How Long To Allocate For This Task

Developing the first call to action could take just a few days to develop and launch to a specific test audience or current client reveal or added value add-on.