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Business Grow System

Week 09

  1. Create your business website
  2. Determine the target audience for your website
  3. Determine the purpose of your website
  4. Determine your keyword strategy
  5. Reserve your domain name

ADMIN NOTE:

Your website is the only online tool you own. You have complete control over the style, function, and content. You can fine-tune all the attributes to cater to your audience. You can measure important data to optimize your site to achieve the best outcome for you and your audience.

Your website is a representation of your organization.

The look, feel, language, and information tell a story about who you are and what you do. Use your website to provide a concise story about the people you help most doing what you do best.

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REQUEST A WEBSITE DESIGN CONSULTATION

We would like the opportunity to build a website that creates opportunities – connects you to your audience – brings you closer to your business goals.

Key Take Away

The Purpose

The main purpose of your website is to act as the central station for information related to your business, products, and services. As a communication hub, your website is the central station for information.

How you organize that information is based on your goals and priorities.

As a communication hub, it is important to keep critical information up-to-date and easy to find.

The Reason This Matters

As the only online communication tool you own, you have the ability to speak directly to your audience in a way that engages with them and answers their questions. You don’t have the clutter and noise of other businesses to compete with while they are on your website.

Businesses use websites to build their brand and create a strong online presence. This can include showcasing their products or services, sharing their company story, and providing resources and information that help customers get to know the company better.

How This Will Benefit Your Organization

Engagement is key to developing new customers. There is a flow to how we make decisions, starting with awareness [problem identification & problem solving] and developing into loyal customers [finding sources that we identify with and solve our problem]. That path is only controlled through your website.

Who Should Do This

We would like the opportunity to design, host, and maintain your website as a service provider. We specialize in website design, engagement, and website hosting and maintenance. Our solutions are guaranteed to answer your needs and deliver on budget and on time. REQUEST A FREE CONSULT

How Long To Allocate For This Task

The website development process is made up of a series of steps:

Step One: The purpose of the website and custom functionality

Step Two: Building brand awareness: Use your website to build your brand and create a strong online presence.

This can include showcasing your products or services, sharing your company story, and providing resources and information that help your customers get to know your company better.

This includes all the content that will appear on the launch of the site.

Step Three: Connect your website with social channels and third-party applications.

Step Four: Test and make corrections on the site.

Step Five: Promote the site to your circle of influence and begin building your audience.

Action Steps

STYLES OF WEBSITES

  • Communication Hub Style Website
    • Content with Keyword Strategy
    • Keyword Strategy
    • List of Services
    • About Information
    • Processes and Procedures
    • Blog
    • Forms
    • Case Studies
    • Links to Social Media, Articles,
    • Contact Information
    • Testimonials / Stories
    • FAQ’s
    • Call To Action Systems
    • Product / Service Support (Online & Offline)
    • eBrochure
    • Ways To Contact
    • Ways To Schedule Appointments
    • Ways to Connect
    • Ways to Give Reviews & Testimonials
  • Sales & Selling Style Website
    • Same characteristics Hub Style
    • eCommerce (online purchasing system)
    • High convenience to purchase
    • Low buying complication
    • Reasons to buy from you
    • Guarantees
    • Company Policies
  • Educational Style Website
    • Everything from HUB Site
    • Subscription
    • eCommerce
    • Membership Login
    • Workshops
    • Webinars
    • Courses
    • Quizzes
    • Email Lists
    • Groups
    • Videos
    • eBooks
    • Books
    • Whitepapers
    • Podcasts
    • Audio Files
  • Affiliate Style Website
    • Incentives
      – Flat Rate
      – Percent of Sales
      – Residual
    • Support System
      – Online
      – Offline
      – DIY Support
      – Video
      – Documents
    • Affiliate’s Personal Page
    • Tracking
    • Rules / Terms of Use
    • Templates
    • Demos
    • eCommerce
    • Membership Login
    • Blog
    • Email Marketing
    • Guidelines
  • Membership Style Website
    • Everything from HUB Site
    • Subscription
    • eCommerce
    • Membership Login
    • Workshops
    • Webinars
    • Surveys
    • Email Lists
    • Lead Generation
    • Videos
    • eBooks
    • Books
    • Whitepapers
    • Referral System
    • Podcasts
    • Audio Files

GATHER YOUR CONTENT:

  • Keyword analysis
  • Competitive analysis
  • Target audience profile
  • Service offering
  • Call to action
  • Email marketing system
  • Contact records manager