Business Grow System
Week 03
- Researching keywords and long-tail keywords
- Create a keyword strategy
- Apply your keyword strategy to your website, social media, directory listing, and content calendar for blog posts
ADMIN NOTE: If you need help with this task, we are available with keyword research and keyword ideas related to your business
Key Take Away
The Purpose
Keyword research is a critical part of Search Engine Optimization (SEO) because it helps you understand what keywords people are searching for and optimize your website content around those keywords. By targeting the right keywords, you can improve your website’s visibility in search results and drive more traffic to your site.
The Reason This Matters
Keyword research is important for improving your website’s visibility, developing a content strategy, analyzing your competitors, targeting advertising campaigns, and understanding user intent.
By investing time and effort into keyword research, you can improve your overall marketing efforts and drive more traffic and conversions to your website.
How This Will Benefit Your Organization
Improved visibility: By targeting the right keywords, businesses can improve their visibility in search engine results pages (SERPs) and drive more traffic to their website. This increased visibility can help businesses reach a wider audience and increase brand awareness.
Higher search rankings: Keywords are an important factor in search engine ranking algorithms, and targeting the right keywords can help businesses rank higher in search results. This increased visibility and higher rankings can lead to more traffic and conversions.
Targeted traffic: Keywords allow businesses to target specific audiences based on their search intent. By targeting the right keywords, businesses can attract highly relevant traffic to their website and improve the chances of converting those visitors into customers.
Cost-effective advertising: Keywords are also important for pay-per-click (PPC) advertising campaigns. By targeting the right keywords, businesses can create more effective and cost-efficient advertising campaigns that are more likely to drive conversions.
Content optimization: Keywords are an important factor in optimizing website content, including page titles, meta descriptions, and headers. By optimizing content around relevant keywords, businesses can improve their chances of ranking higher in search results and driving more traffic to their website.
Who Should Do This
Your marketing department could identify your best keywords and long-tail keywords. Working with your web developer would help to create a focused keyword list and strategy.
How Long To Allocate For This Task
Your initial list could take less than an hour. Ongoing keyword research will play a role in all of your digital marketing strategies. Taking an hour a month to research trends, Google Analytics, Google keyword tools, SEMRush, etc will help you decide what keywords fit best into your plans.
Action Steps
- Define your goals: Start by defining your business goals and objectives. What are you trying to achieve with your website? Who is your target audience? What are their pain points and interests? This information will help you identify the keywords and topics that are most relevant to your business and target audience.
- Make a list of seed keywords: Create a list of seed keywords that are relevant to your business and target audience. These can be broad terms that describe your business or industry, such as “fitness” or “travel”.
- Use keyword research tools: There are several keyword research tools available, such as Google Keyword Planner, SEMrush, Ahrefs, and Moz. Use these tools to expand your list of seed keywords and identify related keywords and long-tail phrases.
- Analyze search volume and competition: Use keyword research tools to analyze the search volume and competition for each keyword. Focus on keywords with high search volume and low competition, as these are more likely to drive traffic to your website.
- Consider user intent: Consider the intent behind the keywords and phrases. Are people searching for information or looking to make a purchase? Are they searching for specific products or services? Understanding user intent will help you create content that is more relevant and targeted.
- Prioritize keywords: Prioritize the keywords based on their relevance, search volume, and competition. Focus on the keywords that are most relevant to your business and target audience, and have the best chance of driving traffic and conversions to your website.
- Create content around keywords: Use the keywords to create content that is optimized for search engines. This includes page titles, meta descriptions, headers, and the body of the content. Be sure to use keywords naturally and avoid keyword stuffing, which can hurt your search engine rankings.
- Monitor and adjust: Monitor your search engine rankings and traffic, and adjust your keyword strategy as needed. This includes adding new keywords, removing ineffective keywords, and optimizing content for better performance.
- By following these steps, you can develop a comprehensive keyword research strategy that will help you improve your search engine rankings, drive more traffic to your website, and achieve your business goals.
TOOLS & RESOURCES:
There are several keyword research tools available, each with its own unique features and benefits. Here are some of the best keyword research tools to consider:
Google Keyword Planner: This is a free keyword research tool that allows you to find keywords related to your business and see how often they are searched on Google. You can also view the competition for each keyword and get ideas for new keywords.
SEMrush: This is a comprehensive keyword research tool that offers keyword research, competitive analysis, and site auditing features. It allows you to find profitable keywords, analyze your competitors’ keywords, and track your search engine rankings.
Ahrefs: This is a powerful SEO tool that offers keyword research, backlink analysis, and site auditing features. It allows you to find profitable keywords, analyze your competitors’ keywords, and monitor your search engine rankings.
Moz Keyword Explorer: This is a keyword research tool that offers keyword suggestions, search volume data, and keyword difficulty analysis. It allows you to find profitable keywords, prioritize them based on their relevance and difficulty, and track your search engine rankings.
Keyword Tool: This is a free keyword research tool that offers keyword suggestions for Google, YouTube, Bing, Amazon, and other platforms. It allows you to find profitable keywords, analyze their search volume and competition, and export the data for use in other tools.
Answer the Public: This is a free keyword research tool that offers keyword suggestions based on questions people ask on Google. It allows you to find long-tail keywords, analyze their search volume and competition, and identify content ideas.