Business Grow System
Week 02
- Develop your unique story and purpose.
ADMIN NOTE: The better your story, the more emotional attachment your audience will have with you (your brand)
Key Take Away
The Purpose
Give your audience a compelling reason to trust and engage with your brand.
The Reason This Matters
Finding a common ground is the first step in getting people to trust you. Without trust, they will not buy from you or follow you.
How This Will Benefit Your Organization
Developing a trusting relationship with your audience is critical to moving your audience through the “Customer Journey Map” from Awareness to Consideration.
Who Should Do This
TOP DOWN & OUT: Culture, vision, mission, and purpose are implemented and communicated from the top to all departments of the organization.
How Long To Allocate For This Task
As long as it takes but it doesn’t have to be perfect from the start. The story and purpose are continually carried out through all departments and should be clearly identified everywhere in the organization and reinforced through all activities and speech. Making sure to do the necessary course corrections along the journey.
Action Steps
To tell your unique story in a relatable way to your target audience will take some time to produce and finetune. While it doesn’t have to be perfect from the start, it should at least be authentic. This is not a time to share all your knowledge about the product or service you offer.
Starting with a short story about why this business and helping your audience is so important to you and why people should listen and act on what you have to say.
BOOKS & AUDIBLE:
- ASK: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy… Create A Mass of Raving Fans… and Take Any Business to the Next Level, Ryan Levesque
- Building A StoryBrand: Clarify Your Message So Customer Will Listen, Donald Miller
- Marketing Made Simple: A Step-by-Step StoryBrand Guide For Any Business, Donald Miller, Dr. JJ Peterson
- Grit: The Power of Passion and Perseverance, Angela Duckworth
- Zero to One: Notes on Startups, or How to Build The Future, Peter Thiel, Blake Masters
- Platform: Get Noticed in a Noisy World, Michael Hyatt
- 12 Months to $1 Million: How to Pick a Winning Product, Build A Real Business, and Become a Seven-Figure Entrepreneur, Ryan Daniel Morgan