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52 Week Marketing System

SUBSCRIPTION FORM:



AUTHOR NOTES:

(02.22.23) This marketing strategy will grow and change as we gather feedback and implement more parts to the system. If you have questions about how to implement this plan or the strategy behind the activities, please email me at info@bsimedia.com. Do not use this email for SPAM.

Every 7 days you’ll receive a new email with instructions and link to the weeks activities. Below is an overview of the full 52-week plan.

If you do not receive the email plan, please email us @ info@bsimedia.com and we will determine how to fix it.

WEEK 1

Describe your products/services. Focus your target audience to a narrow group that will get the most value from your products/services.

WEEK 2

Give your audience a compelling reason to engage with your organization. Your unique selling position. What makes you best.

WEEK 2

Set up your content marketing tools list

WEEK 3

Create your website, social channels, email subscription CTA, blog

WEEK 3

Create your first Call To Action (CTA) – Offer your visitors something of value (preferably free) that has potentially great value to them. In order to get this, they will need to give you their email and name or just email address.

CTA

WEEK 4

Develop your Lead Magnet (CTA) and begin promoting it to your target audience. A lead magnet is a promotion that focuses attention on the CTA on a web page, social post, point of sale sign, or email marketing campaign.

WEEK 5

Create a Frequently Asked Questions list based on what your audience wants to know and what you want to share.

WEEK 6

Create content on the FAQ’s and promote the pieces to your target audience as free and paid information

WEEK 7

Followup with contacts from databases, associations, groups, subscribers, colleagues, and friends on their comments on your content and invitations

WEEK 8

Create buyer personas based on segments of target audience and determine their likes, needs, and current providers (no more than 4 buyer personas)

WEEK 9

Develop free lead magnets for each segment on one channel best suited for the segment

WEEK 9

Create Your Business Plan

WEEK 10

Create followup procedures for each segment and track results / adjust

WEEK 10

Create Your Marketing Plan

WEEK 11

Contact subscribers and target audience with with new opportunities and free lead magnet

WEEK 11

Update your business listing on the top 50 directory listing sites

WEEK 12

Create a paid program “Next Step” from the lead magnet.

WEEK 13

Promote paid programs to short list of advocates and request feedback

WEEK 14

Track and respond to lead magnets and paid program.

WEEK 15

Make small changes based on responses to lead magnets and paid program

WEEK 16

Implement revised lead magnets and paid program

WEEK 17

Promote revised lead magnets and paid program to appropriate lists

WEEK 18

Track and respond to lead magnets and paid program

WEEK 19

Make small changes based on responses to lead magnets and paid programs

WEEK 20

Create a second paid program based on feedback for new segment

WEEK 21

Review and update all digital channels

WEEK 22

Review and update all association listings

WEEK 23

Setup auto system for reviews, referrals, and testimonials

WEEK 24

Brand Review – Is everything consistent and memorable?

WEEK 25

Create / edit brand material

WEEK 26

Create / edit brand material

WEEK 27

Repurpose popular FAQ content

WEEK 28

Survey buyer personas, colleagues, and circle for additional content ideas

WEEK 29

Create content on the FAQ’s and promote the pieces to your target audience as free and paid information

WEEK 30

Followup with contacts from databases, associations, groups, subscribers, colleagues, and friends on their comments on your content and invitations

WEEK 31

Review feedback and make adjustments to new material.

WEEK 32

Relaunch first paid program with updates to buyer personas

WEEK 33

Promote revised first program

WEEK 34

Track and respond to inquiries.

WEEK 35

Create new free lead magnets to various segments

WEEK 36

Track and respond to inquiries

WEEK 37

Relaunch second paid program with updates  to buyer personas

WEEK 38

Promote revised 1st and 2nd programs to target segments

WEEK 39

Track and respond to inquiries

WEEK 40

Make adjustments to feedback system with changes from new material

WEEK 41

Competitive Analysis

WEEK 42

Review Data

WEEK 43

Review Systems

WEEK 44

Implement changes to systems

WEEK 45

Promote revised 1st and 2nd programs to target segments (fence sitters)

WEEK 46

Track and respond to inquiries

WEEK 47

Promote lead magnets to segments

WEEK 48

Track and respond to inquiries

WEEK 49

Promote revised 1st and 2nd programs to target segments (fence sitters)

WEEK 50

Track and respond to inquiries

WEEK 51

Prepare for the First 4 weeks

WEEK 52

Prepare for the First 4 weeks
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CALL TO ACTION (CTA)

What Is A Call To Action? A Call To Action (CTA) is a proposal or offer to a person on your website, email message, text message, or social media channel for something of value to them in order to get something of value from the person, usually an email address or an agreement to go to the next level in the engagement process.