52 Week Marketing System
SUBSCRIPTION FORM:
AUTHOR NOTES:
(02.22.23) This marketing strategy will grow and change as we gather feedback and implement more parts to the system. If you have questions about how to implement this plan or the strategy behind the activities, please email me at info@bsimedia.com. Do not use this email for SPAM.
Every 7 days you’ll receive a new email with instructions and link to the weeks activities. Below is an overview of the full 52-week plan.
If you do not receive the email plan, please email us @ info@bsimedia.com and we will determine how to fix it.
WEEK 1
Describe your products/services. Focus your target audience to a narrow group that will get the most value from your products/services.
WEEK 2
Give your audience a compelling reason to engage with your organization. Your unique selling position. What makes you best.
WEEK 2
Set up your content marketing tools list
WEEK 3
Create your website, social channels, email subscription CTA, blog
WEEK 3
Create your first Call To Action (CTA) – Offer your visitors something of value (preferably free) that has potentially great value to them. In order to get this, they will need to give you their email and name or just email address.
CTA
WEEK 4
Develop your Lead Magnet (CTA) and begin promoting it to your target audience. A lead magnet is a promotion that focuses attention on the CTA on a web page, social post, point of sale sign, or email marketing campaign.
WEEK 5
Create a Frequently Asked Questions list based on what your audience wants to know and what you want to share.
WEEK 6
Create content on the FAQ’s and promote the pieces to your target audience as free and paid information
WEEK 7
Followup with contacts from databases, associations, groups, subscribers, colleagues, and friends on their comments on your content and invitations
WEEK 8
Create buyer personas based on segments of target audience and determine their likes, needs, and current providers (no more than 4 buyer personas)
WEEK 9
Develop free lead magnets for each segment on one channel best suited for the segment
WEEK 9
Create Your Business Plan
WEEK 10
Create followup procedures for each segment and track results / adjust
WEEK 10
Create Your Marketing Plan
WEEK 11
Contact subscribers and target audience with with new opportunities and free lead magnet
WEEK 11
Update your business listing on the top 50 directory listing sites
WEEK 12
Create a paid program “Next Step” from the lead magnet.
WEEK 13
Promote paid programs to short list of advocates and request feedback
WEEK 14
Track and respond to lead magnets and paid program.
WEEK 15
Make small changes based on responses to lead magnets and paid program
WEEK 16
Implement revised lead magnets and paid program
WEEK 17
Promote revised lead magnets and paid program to appropriate lists
WEEK 18
Track and respond to lead magnets and paid program
WEEK 19
Make small changes based on responses to lead magnets and paid programs
WEEK 20
Create a second paid program based on feedback for new segment
WEEK 21
Review and update all digital channels
WEEK 22
Review and update all association listings
WEEK 23
Setup auto system for reviews, referrals, and testimonials
WEEK 24
Brand Review – Is everything consistent and memorable?
WEEK 25
Create / edit brand material
WEEK 26
Create / edit brand material
WEEK 27
Repurpose popular FAQ content
WEEK 28
Survey buyer personas, colleagues, and circle for additional content ideas
WEEK 29
Create content on the FAQ’s and promote the pieces to your target audience as free and paid information
WEEK 30
Followup with contacts from databases, associations, groups, subscribers, colleagues, and friends on their comments on your content and invitations
WEEK 31
Review feedback and make adjustments to new material.
WEEK 32
Relaunch first paid program with updates to buyer personas
WEEK 33
Promote revised first program
WEEK 34
Track and respond to inquiries.
WEEK 35
Create new free lead magnets to various segments
WEEK 36
Track and respond to inquiries
WEEK 37
Relaunch second paid program with updates to buyer personas
WEEK 38
Promote revised 1st and 2nd programs to target segments
WEEK 39
Track and respond to inquiries
WEEK 40
Make adjustments to feedback system with changes from new material
WEEK 41
Competitive Analysis
WEEK 42
Review Data
WEEK 43
Review Systems
WEEK 44
Implement changes to systems
WEEK 45
Promote revised 1st and 2nd programs to target segments (fence sitters)
WEEK 46
Track and respond to inquiries
WEEK 47
Promote lead magnets to segments
WEEK 48
Track and respond to inquiries
WEEK 49
Promote revised 1st and 2nd programs to target segments (fence sitters)
WEEK 50
Track and respond to inquiries
WEEK 51
Prepare for the First 4 weeks
WEEK 52
Prepare for the First 4 weeks
CALL TO ACTION (CTA)
What Is A Call To Action? A Call To Action (CTA) is a proposal or offer to a person on your website, email message, text message, or social media channel for something of value to them in order to get something of value from the person, usually an email address or an agreement to go to the next level in the engagement process.