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52 Week Marketing System

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AUTHOR NOTES:

(02.22.23) This marketing strategy will grow and change as we gather feedback and implement more parts of the system.

If you have questions about how to implement this plan or the strategy behind the activities, please email us info@bsimedia.com. Do not use this email address for SPAM.

(12.01.23) We will be launching micro-community plans in 2024 to add a new level to our digital marketing system. More information in March 2024.

(01.19.24) We will be launching Sales Funnel development and management in 2024 to add even more value and results for clients. Coming Soon…

WEEK 1

Describe your products/services. Focus your target audience to a narrow group that will get the most value from your products/services.

WEEK 2

Give your audience a compelling reason to engage with your organization. Your unique selling position. What makes you best.

WEEK 3

Researching keywords and long-tail keywords

WEEK 4

Perform a competitive analysis for your business

WEEK 5

Subscribe to a CRM | Email Marketing Software

WEEK 6

Create your business plan

WEEK 7

Followup with Contacts (Circle of Influence)

WEEK 8

Create a Buyer Persona (or customer profile) for each target audience segment.

WEEK 9

Create your business website

WEEK 10

Set up a weekly routine for tracking website analytics

WEEK 11

Create your first Call To Action (CTA) | ACTION 01

WEEK 12

Setup a marketing tools inventory

WEEK 13

Setup your email marketing system

WEEK 14

Online Directory Profiles (top directory listings)

WEEK 15

Brand Review | Create memorable & consistent promotional pieces & literature

WEEK 16

Create content buckets for content marketing

WEEK 17

Create a Frequently Asked Questions list

WEEK 18

Create your editorial calendar system

WEEK 19

Developing your strategic partners’ network

WEEK 20

Create extended content on popular FAQs and promote the content to your target audience as a blog post or email.

WEEK 21

Create your first Lead Magnet routine | TOPIC 1

WEEK 22

Create 13 weeks of blog posts

WEEK 23

Create 13 weeks of social posts

WEEK 24

Review and contact 10 new referral partner prospects & add to referral partner routines

WEEK 25

Set up daily routine for tracking social media engagement

WEEK 26

Setup Follow up Routine for Contacts & Prospects

WEEK 27

Create (CTA) routine | ACTION 02

WEEK 28

Send 10 requests for guest posts

WEEK 29

Set up a morning routine for tracking CTA responses

WEEK 30

Set up a routine for requesting testimonials

WEEK 31

Create 13 weeks of blog posts

WEEK 32

Create 13 weeks of social posts

WEEK 33

Review and contact 10 new referral partner prospects & add to referral partner routines

WEEK 34

Create your Lead Magnet routine | TOPIC 02

WEEK 35

Send a client satisfaction survey

WEEK 36

Review client surveys results

WEEK 37

Create 13 weeks of blog posts

WEEK 38

Create 13 weeks of social posts

WEEK 39

Create (CTA) routine | ACTION 03

WEEK 40

Send 10 requests for guest posts

WEEK 41

Create lead magnet routine | TOPIC 03

WEEK 42

Review and contact 10 new referral partner prospects & add to referral partner routines

WEEK 43

Create 13 weeks of blog posts

WEEK 44

Create 13 weeks of social posts

WEEK 45

Create (CTA) routine | ACTION 04

WEEK 46

Review and contact 10 new referral partner prospects & add to referral partner routines

WEEK 47

Send 10 requests for guest posts

WEEK 48

Create lead magnet routine | TOPIC 04

WEEK 49

Review marketing inventory

WEEK 50

Review systems, routines, and support

WEEK 51

Create 13 weeks of blog posts

WEEK 52

Create 13 weeks of social posts
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CALL TO ACTION (CTA)

What Is A Call To Action? A Call To Action (CTA) is a proposal or offer to a person on your website, email message, text message, or social media channel for something of value to them in order to get something of value from the person, usually an email address or an agreement to go to the next level in the engagement process.